Use of Cookies and Tracking Technologies

The website uses cookies and similar tracking technologies for the following purposes:

ensuring the proper functioning of the website;
analysing website traffic and user behaviour;
measuring the effectiveness of advertising campaigns;
improving the user experience;
optimising marketing and analytics services.

The technologies used may include:

browser cookies;
local data storage (local storage);
tracking pixels and tags;
browser-side and server-side tracking technologies;
server-side Google Tag Manager infrastructure.

Consent to the Use of Cookies

All non-essential cookies and tracking technologies are activated only after the user has provided prior, freely given and informed consent through the Consent Management Platform (CMP).
Before consent is provided:

non-essential cookies remain blocked;
no marketing or analytics tracking is carried out;
no categories are pre-selected.

The user may:

accept or reject individual categories of cookies;
change their preferences at any time;
withdraw previously provided consent;
review the current status of their consent.

Cookie Categories

Strictly Necessary Cookies

These cookies are used for the website’s core functionality and security. They cannot be disabled.

Statistical Cookies

These cookies are used to analyse traffic, measure visits and improve the performance of the website.

Marketing Cookies

These cookies are used to measure the effectiveness of advertising campaigns, for remarketing and to personalise advertising content.

Preference Cookies

These cookies allow user settings and preferences to be saved.

Data Processed

When the website is used, technical data and online identifiers may be processed, including:

IP address;
device and browser information;
operating system;
language settings;
cookie identifiers;
information about interactions with the website;
pages visited and actions performed;
submitted forms and enquiries.

Server-Side Data Processing

The website uses server-side tracking infrastructure for the following purposes:

limiting direct communication between the browser and external service providers;
improving security and control over processing;
more reliable measurement of analytics and advertising events;
optimising marketing services.

The server-side tagging infrastructure is managed through Stape.io as an independent provider of infrastructure services for server-side Google Tag Manager.
The server environment used is configured with servers located within the European Union, including an EU server region in Germany, in order to limit the transfer of information outside the European Union at the server-processing level and minimise unnecessary cross-border data flows.
The configuration used has been selected to avoid direct deployment in Google Cloud Platform by the website administrator.
Nevertheless, when analytics and advertising platforms such as Google Analytics, Google Ads and Meta are used, certain data may be processed by the respective providers in accordance with their own policies, infrastructure and mechanisms for international data transfers.

Data Recipients

Where a valid legal basis and applicable user consent exist, some information may be transferred to the following providers:

Google Ireland Ltd. – Google Analytics 4, Google Ads and related analytics services;
Meta Platforms Ireland Ltd. – Meta/Facebook advertising services and conversion measurement services;
Stape.io – processing infrastructure through server-side Google Tag Manager;
hosting and technical infrastructure providers necessary for the operation of the website.

Retention Periods

The lifespan of individual cookies may vary depending on their purpose and type.
Detailed information regarding:

the specific cookies;
their duration;
the providers;
the purposes of processing;
the legal basis;

can be found in the Cookie Declaration available through the CMP platform.

Legal Basis

The processing of data through non-essential cookies and tracking technologies is based on the user’s consent in accordance with Article 6(1)(a) of the GDPR and applicable European and national legislation.
Processing through strictly necessary cookies is carried out on the basis of a legitimate interest relating to the proper functioning and security of the website.