Restaurant Of The Year in England 2024
Best Restaurant In London 2023
About us
About Happy
Happy Bar & Grill is a chain of casual dining restaurants with a 30-year history, starting on Christmas Eve in 1994. Today, the chain operates 23 Happy Bar & Grill restaurants in major cities and along the national road network in Bulgaria, maintaining established standards for service and interior design.
The brand is also represented internationally with two restaurants in Barcelona, Spain, one restaurant in London at the iconic Piccadilly Circus, and a newly opened restaurant in Bucharest in 2024.
Thanks to its combination of high-quality food, excellent service standards, and added value through entertainment and overall atmosphere, Happy Bar & Grill is the strongest brand in its class in Bulgaria. For 15 consecutive years, it has won the "Favorite Brand" award and has also been recognized for 15 consecutive years by the Bulgarian Association of Hoteliers and Restaurateurs as the "Most Successful Restaurant Chain."
-
29
Years
Restaurants
Happy -
28
Restaurants
In Bulgaria,
Spain and England -
15
Consecutive
years"Favorite Brand"
to Bulgarians -
2 m.
Happy
clientsOur
primary target
What sets us apart
The client is at the center of the Happy universe. Restaurants are not just a place to eat, but a place where customers feel cozy, comfortable and happy. A place where they can see friends, celebrate with their families, organize business meetings. During their visit to Happy they will be greeted and accommodated with a smile, they will quickly receive quality and delicious food and will be immersed in the atmosphere of Happy.
• Happy standard - always fresh at affordable prices
All products used in Happy are of the highest quality and always fresh! We never use semi-finished products, each dish is prepared on site from fresh ingredients. There are no freezers or warehouses in Happy restaurants. Fresh products are delivered every day, which are used up to 99% of the day.
As one of the largest consumers of meat in Bulgaria, we have the opportunity to offer you food prepared from the highest quality, always fresh products at completely affordable prices.
• Happy menu
We offer a varied menu to satisfy the tastes of both fans of new trends in nutrition and traditionalists. In London we offer salads, beef, signature burgers and organic grilled chicken
Trademarks of Happy are Happy pieces, Happy meatballs and Happy sushi menu, as well as seasonal menus - pumpkin, strawberries, watermelons and melons and grapes. From 2018, the company launches a new strategy, which offers every three months a thematic menu, presenting iconic and interesting dishes from another country - France, Greece, Italy, Bulgaria. Each season, themed menus return with new offerings. The undisputed favorite among the seasonal menus is the Strawberry, which adheres to the specifics of the strawberry fruit, which is the universal favorite fruit of all people in the world - 99% of people around the world indicate strawberry as their favorite fruit.
From 2019, Happy introduces a new concept for seasonal menus - Around the World trip, which includes, every 4 months there is a special new menu dedicated to a culinary destination - France, Greece, Bulgaria, and from February 2020 Happy Italy begins. The menus contain about 60 author's recipes, traditional for the respective cuisine, adapted to the Bulgarian taste, but preserving the authenticity of the region, using original products from the respective country.
In addition to the menu, the overall design of the restaurants is transformed to recreate the typical atmosphere of the country, changing the clothes of the waiters, the music selection, the materials in Happy TV and the lifestyle magazine Happy.
• Excellent service - Smiling, friendly and elegant waitresses - our trademark. Our customers are greeted with a smile, accommodated with attention and served quickly and efficiently. We want our customers to feel comfortable, to enjoy their stay in Happy, with all their senses - taste (excellent, healthy and tasty food), vision (modern interior, beautiful dishes, carious waitresses), hearing (pleasant, unobtrusive music) ), sense of smell.
• Exceptional location - we care about the convenience of our customers, so our restaurants are in the best and most communicative places in Bulgaria, which also applies to the choice of location in London. Happy London is located in a cult place in the heart of the city - Piccadilly Circus in Covent Garden!
• Modern interior - Happy relies on a modern, cozy interior made of the highest quality natural materials, which shows respect for the customer and the desire to feel comfortable.
In order for parents to relax, some of the establishments have special children's corners with animation.