Corporate Social Responsibility
Believing that Happiness is the sole thing one can give without possessing it Happy Bar & Grill dining chain supports UNICEF Bulgaria through the long-time partnership Together for Children.
Starting 2010, the company dedicates its corporate social responsibility to a partnership with UNICEF by making significant corporate donations and modeling processes for involving staff and clients in the shared cause – family for every child (family support and foster care), special focus on importance of early child development and popularization of donation practices in Bulgaria.
Happy dining chain is a proud partner of UNICEF by supporting the organization in its efforts for changing the lives of thousands of children. Our friends from UNICEF Bulgaria may count on our strong, steady and continuous commitment. Belonging to the family of donors that have joined UNICEF’s BLAGODETEL initiative we have a clear understanding of our commitment while also believing that this is the best investment for business and society. For us the question is not whether we may afford to invest in children rather than whether we may afford NOT to invest in children, says Mr. Orlin POPOV, CEO of Happy EAD. We build our partnership in several directions at a time to create an integrated strategy for corporate social responsibility and gather maximum support for UNICEF’s initiatives in Bulgaria.
CORPORATE DONATION – since the start of our partnership in 2010 till the end of 2014 the company’s corporate donation will exceed BGN 1 million. Over the first year the company donated over BGN 150 000 in support to UNICEF’s project in Bulgaria for development of the foster care as an alternative to institutional care. Next, in 2011, 2012 and 2013 Happy financed three seasons of That’s Life TV series addressing issues like foster care and early child development and seeking change in society’s attitude.
Then, in 2013 UNICEF Bulgaria and Happy Bar & Grill evolved their partnership to ameliorate the welfare of child in Bulgaria by supporting the campaign promoting the new donation channel BLAGODETEL via the cell phone.
STAFF DONATIONS – the company gives staff a chance to support UNICEF programs by payroll donations.
STAFF VOLUNTEERING – the company gives staff a chance to become a UNICEF volunteer and raise funds for the organization’s programs.
ENHANCING SOCIETY’S SENSITIVITY TOWARDS UNICEF initiatives through all possible channels in the restaurants – Happy volunteers, Happy TV and magazine, brochures and posters supporting UNICEF’s mission in Bulgaria to enhance society’s sensitivity towards significant problems affecting children in Bulgaria and around the globe, as well as developing the culture of charitable donation in Bulgaria.
FUNDRAISING BY CLIENTS – campaigns in Happy restaurants raising funds by clients and creating an opportunity to join the organization’s causes.
Become UNICEF BENEFACTOR by being a regular donor. Find how on www.unicef.bg